DISTRACTIONS is a modern archival studio reinterpreting early street culture through a vintage lens.

DISTRACTIONS is a clothing studio founded by Teja and based in Hyderabad. Built from a deep appreciation for vintage garments and early streetwear, the studio studies past eras closely their silhouettes, textures and attitude and reshapes them with contemporary precision.

Each piece begins with influence drawn from archival references and retro culture, then evolves through thoughtful detailing, distinctive structure and carefully selected fabrics sourced and made in india. The result is a balance between nostalgia and modern form clothing that feels rooted yet progressive.

Every collection functions as a narrative. Rather than simply recreating the past, DISTRACTIONS refines it. blending art and construction to develop garments that carry memory while standing confidently in the present.

A strong visual language, aged textures and expressive prints are central to the studio’s identity. These elements are not decorative, but intentional. reflecting individuality, emotion and a deeper connection to self-expression.

The intention remains simple:

To create meaningful clothing for those who value depth, rare perspective and considered design and through that process, offer something that helps them find themselves.